GonçaloMAR (n. 1974, Lisbon) is one of the most important artists of his generation. At twelve, he was already drawing the figures of his imagination with chalk on the tarmac. During his academic career, a mid-degree in Fashion Design,  he started working as a designer in MagicToons animation studio. In the beginning of 98 he has his first contact with Graffiti. Focused on building a proper and peculiar imagination, GonçaloMAR´s work blends elements of comic book universe and animation with some elements of Japanese culture and the codes of streetart. The multicolored central characters are wrapped in a surreal aura, shown in situations that seem out of a dream, coated with a lyricism unparalleled in this kind of artistic expression in Portugal. On the wall of a building, there may be a giant character inviting the viewer out of the routine and to dream. However, GonçaloMAR's work is not limited only to graffiti or streetart. The preparation level, the obsession with design and richness of details also transfers to the screen and to the dream that creates as well as installations that incorporate wood, cardboard and cement. On the walls of an art gallery, these constitute as a continuation and extension of its so particular cosmos.